Thursday, 26 February 2015

Trend Forecasting brief

This brief is to create an AW 15 trend PDF booklet on a chosen brand (ours is Puma) and also a presentation next week. We have to identify 3 trends each for the categories: VM & In-store trends, Creative direction, Print & Graphic and Sportswear. 

Here is a mood board I created today on Photoshop for the Folk trend we identified for AW 15: It includes pattern inspiration, the main colours which we have named and related to the folk trend, and the designer inspiration of the trend.

Friday, 6 February 2015

BERLIN: Trade Shows

I absolutely LOVED Berlin. I actually think I liked it more than New York! Reason being was because in New York it was right at the start of the year so I hadn't actually made my friendship group, where as in Berlin I had all my friends around me and also we packed so much into 5 days. We went to trade shows, did tourist-y things, experienced the clubs in Berlin (not knowing that they really hate tourists and are really strict!) but it was fantastic.
TRADE SHOWS: Show & Order, Bright, Premium & Panorama
Show & Order was the first show we visited. I was really excited as it was my first time seeing a trade show and what happens behind every brand and their ways of promotion. It was held in a warehouse and was quite small. We then went to Premium via a shuttle.
Premium was the next Trade show we visited. It was MUCH better and bigger than Show & Order and the atmosphere was buzzing. Most people approached us and told us about their brand, and we got free champagne and fruit!
Bright was an interesting trade show. We went to Bright on the same day as Panorama (and I was VERY. overdressed it was really embarrassing to walk through it). It was more of a skater brand trade show such as Obey, Adidas. Despite looking really posh I looked like I wasn't interested in any of the brands at all - but I loved it. 
The last trade show we visited was Panorama. Definitely the BEST trade show out of all of them. It was held in an airport looking venue and was huge! We were quite disappointed with Show & Order and Bright so we did not expect Panorama to be as amazing as it was.
Overall, the trade shows were a really good experience for me and I really enjoyed it. Because I'm a student it didn't have much significance to me - however if I was a buyer or had my own company/shop I would be in my element! It really inspired me to learn more about being a buyer as I think it would be a hard, but fun career path to go down.
I also met 3 lovely buyers from Lipsy in a random bar in Berlin who told me about their job and It sounds like something that I would love to gain experience in. Leighanna gave me her business card and told me that they do internships, so I might just take up that opportunity!


I haven't posted in SO LONG. So this is an update about how I am finding FCP year 2.

I really like this year compared to last year in terms of work and workload. It has been more graphic-design related with self promotion and an Air BnB brief which we had to creative a creative concept and campaign to promote Air BnB - which was fun.

The reason I haven't blogged in ages is because this year the focus is more on a reflective journal and a sketchbook where I put all of my development - however, I will carry on the blog as it is a more interactive way of showing my work and I can reflect on this blog after university.

I have just come back from Berlin (which was AMAZING). My next post will document Berlin: The trade shows, experiences and my thoughts of the city.

Tuesday, 28 October 2014

Life Drawing

On Friday we did Life Drawing! I had never done it before so I was quite nervous, but it was absolutely find and really fun!

On the first sketch, Tim told us to draw not the figure in front of us, but just anything; a scribble, blob, whatever. This is what I drew (it's horrendous HA): - This is meant to represent the absence of someone.

On the second sketch, Tim told us to fill the canvas with charcoal, then rub out anything that resembled a figure. This is mine: - This is meant to represent the presence of someone or something. As if they've left the room. 

On the third sketch, we were told to doodle. We were given 3 minutes, then 2, then 1 to not take our pen off the paper. This is to represent the free energy/movement that the person has, unlike the previous charcoal drawings. Here is mine:

Even though it was fun, I've come to the conclusion that I am awful at it!!!!


For my visual CV I created it on Illustrator. I wanted it to still look very professional so I kept to a simple, but bold layout with a consistent colour theme. 


Friday, 17 October 2014


We were briefed to create an A3 mood board displaying 10/13 categories which we had to choose that represented ourselves. The categories I chose were:
  • Food
  • Animal
  • Weather
  • Transport
  • Past time
  • Music
  • Comfort
  • Place
  • Shoes
  • Clothes

This is my mood board:

I created this on Photoshop as I am not comfortable with drawing or illustration. However I thought I should make it a bit more interesting than a digital mood board (what we always do) so I drew some categories and scanned it in. When I scanned them in and tried to put it together, the illustrations didn't quite look right with the digital images, so I decided to make all my images look like they have a watercolour effect to blend in with the illustrations. I downloaded some watercolour brushes online and made the canvas grain larger, so that it looks like an arty piece of work. Reflecting on this, I am still not happy with the layout; it could have been neater, but I did experiment with illustration. I will also probably make another digital what am I like.

Friday, 10 October 2014

FCP year 2

Ahhhh year two of FCP. This year looks MUCH more exciting. It is mainly about self promotion & improving on our research.

This past week, our lectures and seminars have been about improving our research (the context) in order to do it properly until we get to a "big idea" - which will lead us to the "creative idea" (what our idea looks like) until we finally execute it to the consumers eye. As research can be very boring and long, we may not carry it out properly. Therefore we should make it interesting, like carrying out experiments! E.g. Derren Brown's research experiments are very exciting to watch and we learn a lot from them!

Self Promotion work will start next week, but we are all learning this to follow up to our Berlin trip in January where will have created business cards and will use those to get into trade shows at Berlin Fashion Week.