Thursday, 26 February 2015

Trend Forecasting brief

This brief is to create an AW 15 trend PDF booklet on a chosen brand (ours is Puma) and also a presentation next week. We have to identify 3 trends each for the categories: VM & In-store trends, Creative direction, Print & Graphic and Sportswear. 

Here is a mood board I created today on Photoshop for the Folk trend we identified for AW 15: It includes pattern inspiration, the main colours which we have named and related to the folk trend, and the designer inspiration of the trend.

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