Wednesday, 27 November 2013

Moodboard: Ted Baker

Project two is a group presentation on a chosen brand. My group chose to do Ted Baker so we decided to split the tasks that we have to do between the five of us, and do the presentation together. My task was to construct a mood board associated with Ted Baker. We also have to come up with a New concept (The other) in which the brand could expand, and pitch it. We have many ideas for Ted Baker, but at the moment we are thinking of doing a Ted Baker tea room! However, this idea may change. 

Anyway, moving on to the mood board... Ted Baker is all about wittyness, informality and British heritage. So I decided to revolve my mood board around these ideas. The London telephone box and the bearded "English gentleman" I put on there because I would say Ted is inspired by London and they used to focus on menswear and tailoring. They are also influenced by music as when we went to the Ted Baker flagship store in London, they had a floor dedicated to music. Hence why there is the "Tedstar" Vinyl with a picture of The Beatles incorporated into it. 

I have also put a block of light blue/aqua colour on the board because I think right now Ted Baker use this colour quite a lot on their website, in their clothes and accessories. I have also put a picture of a floral print which they use quite a lot in their products too. If I saw this print I would definitely think "Ted Baker"! They describe themselves as "No ordinary designer label" and I thought that was quite important for their brand identity as it's true! I came across the picture of the dog in the hat, shirt and braces and thought it was exactly how I'd sum up Ted Baker. It's humorous, witty and relevant to menswear and the whole image of the brand. I had to put that in there!

Wednesday, 20 November 2013

Just a thought - Defining an idea

Ideas are what change people's thinking. A great idea is one that captures human imagination - It has to have an emotional quality to it. An idea should be owned, developed an expanded. An idea needs to be nurtured to make it better and stronger. It is difficult to stand out in a brand's point of view unless it takes a risk! 
However, an idea is killed if the person behind the brand is not committed and over thinks the problems - optimism is key as ideas are fragile when they are first come by! I learned in my lecture that it is all about the strength of an idea - speed is key and as little as possible needs to be changed.

Monday, 11 November 2013

SUNDAY (monday) STYLE ENVY: Salvador Dali/Miss Aniela

I was so busy yesterday I didn't have time to do this post, sorry! - but better late than never! This week's post will be about Salvador Dali - the ever so famous surrealist. While I was reasearching more about Elsa Schiaparelli, I noticed that she was heavily influenced by art and surrealism, especially Dali's work - and I can see why. His work was so eccentric and unusual which is why Schiaparelli collaborated with him - to develop her imaginative designs which are actually her best known designs. Here are some examples of Dali's work:
The persistence of memory - 1931
The sacrament of the last supper - 1955
Lobster telephone - 1936

Together Dali and Schiaparelli created: 
Lobster dress

Tears dress

Skeleton dress

Shoe hat

This time I'm not going to do an outfit post, however I will tell you about an artist I came across who I find inspiring! As I looked more into surrealism I came across a British fine art and photographer called "Miss Aniela". She specialises in fashion photography and incorporates fine art and surrealism in her shoots which I think looks absolutely amazing! I'm so fascinated by her images. Here are some examples which I love: 

This image of the "Kai Face" has a video on Miss Aniela's website which shows how this image is created, which is what I first watched and caught my eye. It is made up of so many different imaged subtly combined into the face and each image tells a story. The birds flying out of her mouth makes it look surreal; it is absolutely beautiful!

Thursday, 7 November 2013

Tim Walker

Recently I have been doing a lot of research into not just fashion icons, but photographers and surrealists. I knew who Tim Walker was, however I didn't know that much about him and his work. I've become so fascinated with his work since researching it! I love the quirky/unusual personality that all of his photos have, I think he creates amazingly juxtaposed images; what with his bizzare "mise-en-scene" ideas deviating from the norms of classy/sophisticated couture fashion photo shoots.

Tim Walker in Vogue
Tim Walker in Vogue

Sunday, 3 November 2013

SUNDAY STYLE ENVY: Mary Katrantzou

Every Sunday I will be starting a post named "Sunday Style Envy". This post will be based on inspirations I come across in the week, such as: style, graphic, magazine, film, music, designers etc.. I'll put together an outfit which is inspired by or relevant to this!


Recently I have been loving Mary Katrantzou's collections. Her designs are inspired by digital photography of the natural environment and landscapes. I first heard of her when she brought out her SS12 collection for Topshop. I love the idea of mixing graphics and photography in fashion so I was instantly drawn to her designs! She is definitely one of my favourite designers.