Wednesday, 20 November 2013

Just a thought - Defining an idea

Ideas are what change people's thinking. A great idea is one that captures human imagination - It has to have an emotional quality to it. An idea should be owned, developed an expanded. An idea needs to be nurtured to make it better and stronger. It is difficult to stand out in a brand's point of view unless it takes a risk! 
However, an idea is killed if the person behind the brand is not committed and over thinks the problems - optimism is key as ideas are fragile when they are first come by! I learned in my lecture that it is all about the strength of an idea - speed is key and as little as possible needs to be changed.

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