Thursday, 10 October 2013

Diana Vreeland: The eye has to travel

In our lecture today, we watched a film about the legendary Harper's Bazaar and Vogue editor Diana Vreeland. I found this film extremely inspiring as it taught me that there are no limits in life, and I can be what ever I want to be if I work hard enough. 

Diana got offered a job with Harper's Bazaar because the editor admired what she was wearing at her dance show and noticed that she could do very well in the fashion world. She then started a column named "Why don't you?" and published unusual suggestions related to fashion and sometimes even not. An example of this is: "Why don't you...Turn your child into an Infanta for a fancy-dress party?" Diana made many things possible, such as making the bikini popular and writing about models having personality, such as photographing them with style and attitude which was not normal for magazines in the 40's/50's, when all they focused on was women making the best pie or how to look after your husband. 

Vreeland didn't only just put in fashion images, she also wrote about nature and music such as putting in an image and article of Mick Jagger merely because she liked the picture. Diana quotes "You can make personality into everything" - I definitely agree with this statement because for example she made anything bizarre look good. I quote: "it was hideous but marvelous". Diana also made simple women look so powerful and confident; She made it okay for women to be ambitious - something that not everyone was used to then. 

Diana looked into trends from the 20's, 30's and 40's when she became consultant of the Costume Institute of the Metropolitan Museum of Art in New York. She magnified these trends and exaggerated the fashion, which was what made her so different and great. I love the fact that she told stories with her costumes and manikins, I think it made her shows look ever more exciting and peculiar.

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