Monday, 21 April 2014

FCP update

I haven't blogged in a month, it seems like ages!
We were asked to do a 1000 word essay on comparing an advert, and also working in our groups to create and come up with a fragrance concept and our presentations on research are due this week. we recently had to change our skin-care concept as we were told by a guest tutor that it is impossible to create a perfume for sensitive skin! So a few days ago, when we were making the perfume we changed the concept to "Freedom" - basing around the concept of travel. Our first fragrance is going to be based on the feeling/scent of being trapped, our second (the one we made) is "On a journey" - which resembles the smell of fresh air, citrus, grass and "freedom". Our other fragrances are going to be based on exploration and travelling the world, but this is all we have come up with so far. 

Sunday, 23 March 2014

My first tat! My Mandala.

From watching beautycrush and Ricky Richards' videos, I adored their tattoos and they got some of them done at The Circle in Soho, so I decided to get my first one done there! I chose a Mandala because I think the patterns are absolutely beautiful and look amazing on the skin! It doesn't necessarily mean anything, but to me that doesn't matter. I absolutely LOVE it and will definitely be getting more done there. They're all so friendly and welcoming.

It didn't hurt as much as i anticipated it to be actually, it felt just like a burning/scratching sensation and was definitely not worse than a bikini wax haha!! It took only 40 minutes and the healing was not bad at all, I hardly felt it... Why did I think the healing would be horrible?! I definitely want more tattoos already! Help.


Check them out at http://www.thecirclelondon.com
My tattooist: Math. Instagram: @evenmoreblack 

Wednesday, 12 March 2014

London - Fragrance research

We went to London last week to do some primary research about our next project. Our Next project is to produce a new concept for a fragrance idea and then present it.

My group have decided to base our fragrance on a niche market, as we felt that people feel "tied" to the mass market. We did research in Nottingham for the Mass Market, and concentrated on the Niche for London as there were many boutiques we visited. The Niche fragrance stores we visited were lovely! Firstly, the customer service was phenomenal. 

We first went to a store called "Bloom perfumery" as we had an interview with a worker there. We were in there for about an hour and a half, and she told us EVERYTHING we need to know about perfume! She showed us all of the brands that they sell, and told us every story behind the concept of the brands. I learned from this that the niche perfume brands all have a story behind it in which they portray via their scents. For example, the brand "Blood Concept" is a brand which I found so interesting. At first when they lecturers told us about it, I thought it was just a perfume for your own personal blood type (which it can be too), but the lady in Bloom explained to us that each blood type, starting with the first ever one; O, represents life. So O represents the cavemen times - and it is made out of elements like leather and metal... the raw substances. Each one of the blood types represent the growth of life, and the last one; MA, represents the ending of the world (2012) called "plasma white". It is a totally different scent compared to the others and is made to smell human, free... (She told us that most people don't like that one, I could tell why... it does't smell very nice!!)

She told us that niche brands are allowed to express more freedom, e.g. Selling wise - as they are more personal to the consumer and it may take a couple of days for the consumer to buy a product as they go away and try a scent and come back to see if they like how it lasts.

We went to many boutiques, but Bloom Perfumery is where we got the most information. Another store is "Les senteurs" where the man was also very helpful. 


What I found most interesting about these unique stores was the VM and the decor. It was all so creative and so relevant to the brand and their story, I took a few pictures!


Tuesday, 4 February 2014

My mate Michael Kors

So while I was in New York, I kinda went into 'YOLO' Mode, and bought myself a Michael Kors bag (which I do not regret at all because it's my baby). It is one of Michael Kors' new collections, and I saw it in the Michael Kors store and fell in love! I bought it in Macy's, as I got 10% off because I'm a tourist. (Although the sales woman in MK was trying desperately to sell it me at the solo store, bless.) I love the colour grey at the moment, I also bought a grey clutch and a grey jumper in New York! 




Tuesday, 28 January 2014

Simple but powerful

(Own image)

London Fashion Week 2013 (Throwback)

I haven't blogged about LFW on this blog, as this is a fairly new blog and because it's around this time last year I thought I'd reminisce! 


Day two of LFW marked my first time ever at LFW, and what can I say: It was an amazing experience. Becky and I arrived at Somerset house (which is so pretty!) and as we were competition winners, we were escorted to the Vodaphone VIP exclusive lounge where we got offered champagne and refreshments and spoke to the stylist Colomba Giacomini, who has worked for designers such as Louis Vuitton and Jimmy Choo! It was all extremely exciting. 

Vodaphone VIP lounge
(Awful picture but it's the only one I can find where I'm looking at the camera, ha!)

Soon after, we went upstairs which led to the Jasper Conran AW13 show, and I think it is safe to say, it is all about NEON. The show was phenominal and different to his usual style, but I loved it!
We also got given LFW Tote bags designed by Mulberry - which I was SO excited about - it's so beautiful! 
And finally... as London is one of my favourite cities, I had to take a few pictures.