WELL THAT WAS EVENTFUL.
We worked 5 long months on perfecting our presentation, and were so proud of it. However, we downloaded a font called "moon flower" and used that throughout the whole presentation. When we put our memory stick in the university computers, the whole presentation came up in WINGDINGS!!!!!!!! because obviously the uni computers didn't have moon flower downloaded, and we didn't even think about that! I was fuming! So we just had to read our cue cards showing all the slides...
Ah well, at least it's not third year. A learning curve for next time I guess...
Wednesday, 28 May 2014
Final photoshoot images
These are our final photo-shoot images which we used in our presentation for our campaign ads.
Campaign ad
Campaign ad
Perfume blotter
Sunday, 11 May 2014
Fragrance project photoshoot!
This week, we did our photoshoot for our concept! Our fragrance concept is for dry skin - so it is a moisturiser which acts as a base coat to hydrate the skin, and then the matching fragrance scent with it so it lasts longer on the skin.
Our photoshoot/video shoot idea was to throw water on male and female models (to address the target consumer) and then edit it so that the video reverses (the water coming off them in slow motion) and then editing it so the water is being thrown back onto them as if to 'add moisture' to them. It was so fun to shoot! (maybe not for the models...) We used my Canon 600D.
First we decided to have a white backdrop so we bought a clear PVA sheet and spray painted it white... that took a while... Turns out it didn't even dry properly and went all patchy but we used it anyway!
Our photoshoot/video shoot idea was to throw water on male and female models (to address the target consumer) and then edit it so that the video reverses (the water coming off them in slow motion) and then editing it so the water is being thrown back onto them as if to 'add moisture' to them. It was so fun to shoot! (maybe not for the models...) We used my Canon 600D.
First we decided to have a white backdrop so we bought a clear PVA sheet and spray painted it white... that took a while... Turns out it didn't even dry properly and went all patchy but we used it anyway!
(This isn't my snapchat, it's Whitley's but it shows us "behind the scenes" haha!)
Monday, 21 April 2014
FCP update
I haven't blogged in a month, it seems like ages!
We were asked to do a 1000 word essay on comparing an advert, and also working in our groups to create and come up with a fragrance concept and our presentations on research are due this week. we recently had to change our skin-care concept as we were told by a guest tutor that it is impossible to create a perfume for sensitive skin! So a few days ago, when we were making the perfume we changed the concept to "Freedom" - basing around the concept of travel. Our first fragrance is going to be based on the feeling/scent of being trapped, our second (the one we made) is "On a journey" - which resembles the smell of fresh air, citrus, grass and "freedom". Our other fragrances are going to be based on exploration and travelling the world, but this is all we have come up with so far.
Sunday, 23 March 2014
My first tat! My Mandala.
From watching beautycrush and Ricky Richards' videos, I adored their tattoos and they got some of them done at The Circle in Soho, so I decided to get my first one done there! I chose a Mandala because I think the patterns are absolutely beautiful and look amazing on the skin! It doesn't necessarily mean anything, but to me that doesn't matter. I absolutely LOVE it and will definitely be getting more done there. They're all so friendly and welcoming.
It didn't hurt as much as i anticipated it to be actually, it felt just like a burning/scratching sensation and was definitely not worse than a bikini wax haha!! It took only 40 minutes and the healing was not bad at all, I hardly felt it... Why did I think the healing would be horrible?! I definitely want more tattoos already! Help.
It didn't hurt as much as i anticipated it to be actually, it felt just like a burning/scratching sensation and was definitely not worse than a bikini wax haha!! It took only 40 minutes and the healing was not bad at all, I hardly felt it... Why did I think the healing would be horrible?! I definitely want more tattoos already! Help.
Check them out at http://www.thecirclelondon.com
My tattooist: Math. Instagram: @evenmoreblack
Wednesday, 12 March 2014
London - Fragrance research
We went to London last week to do some primary research about our next project. Our Next project is to produce a new concept for a fragrance idea and then present it.
My group have decided to base our fragrance on a niche market, as we felt that people feel "tied" to the mass market. We did research in Nottingham for the Mass Market, and concentrated on the Niche for London as there were many boutiques we visited. The Niche fragrance stores we visited were lovely! Firstly, the customer service was phenomenal.
We first went to a store called "Bloom perfumery" as we had an interview with a worker there. We were in there for about an hour and a half, and she told us EVERYTHING we need to know about perfume! She showed us all of the brands that they sell, and told us every story behind the concept of the brands. I learned from this that the niche perfume brands all have a story behind it in which they portray via their scents. For example, the brand "Blood Concept" is a brand which I found so interesting. At first when they lecturers told us about it, I thought it was just a perfume for your own personal blood type (which it can be too), but the lady in Bloom explained to us that each blood type, starting with the first ever one; O, represents life. So O represents the cavemen times - and it is made out of elements like leather and metal... the raw substances. Each one of the blood types represent the growth of life, and the last one; MA, represents the ending of the world (2012) called "plasma white". It is a totally different scent compared to the others and is made to smell human, free... (She told us that most people don't like that one, I could tell why... it does't smell very nice!!)
She told us that niche brands are allowed to express more freedom, e.g. Selling wise - as they are more personal to the consumer and it may take a couple of days for the consumer to buy a product as they go away and try a scent and come back to see if they like how it lasts.
We went to many boutiques, but Bloom Perfumery is where we got the most information. Another store is "Les senteurs" where the man was also very helpful.
What I found most interesting about these unique stores was the VM and the decor. It was all so creative and so relevant to the brand and their story, I took a few pictures!
My group have decided to base our fragrance on a niche market, as we felt that people feel "tied" to the mass market. We did research in Nottingham for the Mass Market, and concentrated on the Niche for London as there were many boutiques we visited. The Niche fragrance stores we visited were lovely! Firstly, the customer service was phenomenal.
We first went to a store called "Bloom perfumery" as we had an interview with a worker there. We were in there for about an hour and a half, and she told us EVERYTHING we need to know about perfume! She showed us all of the brands that they sell, and told us every story behind the concept of the brands. I learned from this that the niche perfume brands all have a story behind it in which they portray via their scents. For example, the brand "Blood Concept" is a brand which I found so interesting. At first when they lecturers told us about it, I thought it was just a perfume for your own personal blood type (which it can be too), but the lady in Bloom explained to us that each blood type, starting with the first ever one; O, represents life. So O represents the cavemen times - and it is made out of elements like leather and metal... the raw substances. Each one of the blood types represent the growth of life, and the last one; MA, represents the ending of the world (2012) called "plasma white". It is a totally different scent compared to the others and is made to smell human, free... (She told us that most people don't like that one, I could tell why... it does't smell very nice!!)
She told us that niche brands are allowed to express more freedom, e.g. Selling wise - as they are more personal to the consumer and it may take a couple of days for the consumer to buy a product as they go away and try a scent and come back to see if they like how it lasts.
We went to many boutiques, but Bloom Perfumery is where we got the most information. Another store is "Les senteurs" where the man was also very helpful.
Tuesday, 4 February 2014
My mate Michael Kors
So while I was in New York, I kinda went into 'YOLO' Mode, and bought myself a Michael Kors bag (which I do not regret at all because it's my baby). It is one of Michael Kors' new collections, and I saw it in the Michael Kors store and fell in love! I bought it in Macy's, as I got 10% off because I'm a tourist. (Although the sales woman in MK was trying desperately to sell it me at the solo store, bless.) I love the colour grey at the moment, I also bought a grey clutch and a grey jumper in New York!
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